In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ
Marketing for the B2B Buyer’s Journey - Mark Donnigan Interview
In today's busy organization world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. One method to attain these objectives is by aligning marketing efforts with the buyers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It
Startup Marketing Interview with Mark Donnigan
In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also other truths regarding modern B2B advertising. We review just how the acquiring trip is currently entirely fragmented and also the manner in which neighborhood structure can aid marketing experts take back control of the
Other Truths About Modern B2B Marketing
In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other facts about modern B2B advertising. We discuss how the purchasing journey is now totally fragmented as well as the manner in which area building can help marketing experts take back control of the explorati
Why Your B2B Marketing Program Must Include Community
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also other facts regarding modern B2B advertising and marketing. We go over how the purchasing trip is now entirely fragmented and the way that community building can assist marketing experts take back control of the discovery